The Direct Marketing Association, or DMA, has created rules and regulations for Certified Commercial Insurance agents and letter APIs. The purpose of the DMA’s letter API requirements is to protect letter agents and their companies from unscrupulous business practices such as collecting a third party’s fee, creating fake insurance leads, making false claims for benefits that are not available, or sending junk mail to potential customers. In addition, it protects the customer from being scammed. This can be particularly problematic because today there are many more opportunities for mailings and direct mail letters to consumers than there were even a few years ago. With more people relying on the Internet for everything from medical bills to Christmas cards, there has also been an increase in spam, as well as a parallel rise in spam email marketing.
It can be difficult to know what you can look up on our postage calculator or how to go about finding out more information about a company such as yours, but you shouldn’t have to! You should always be able to find out what you can look up on a company’s letter API, and you should always be able to find out what kind of complaints have been filed against them with the Better Business Bureau. If you can’t find out this information, then you need to take your business elsewhere. If you can, then ask other agents or business owners who they use. They will be happy to tell you, because they want you to continue to grow their business and bringing in new clients!
Components of Letter Printing
One of the most common complaints against brokerages or direct mail companies is overcharging. If you’re not careful, this can creep into other aspects of your business, such as your letter printing costs or the cost of using your own printer. If you charge less than you need to, you’ll end up losing money and your image will suffer. Make sure you don’t charge more than necessary; the cost should always be reasonable. Additionally, don’t make your customers pay more for a higher-quality piece of copy paper than you can afford.
One of the biggest problems that many people have with direct mail or letter printing is that they think that they’ve done a good job, but that they could do better. For example, they may have sent one hundred letters, but the customer didn’t open all of them. This is a flaw that can easily be fixed by testing your envelopes before you have them printed. This simple test will let you know immediately whether or not your customers’ postal preferences are being met by your letter printing or envelopes.
It’s also important to remember that your customers don’t like heavy rectangular boxes delivered through letterboxing or letter printing letters. These boxes often don’t fit very well or come in the right shape. Your customers will be far more likely to open a standard envelope than a heavy, irregular-shaped box. Use regular mail, stamps, and oversized postcards instead.
Don’t underestimate the power of the Internet when it comes to marketing your business. You can use online resources to help you send emails that will increase sales. Many companies offer free email courses to educate their customers about how to market through the Internet. Look for these courses on letterheads, business cards, and websites.
Conclusion
In addition to marketing your business through the Internet, you should also include print marketing in your marketing plan. Postcards are a great way to do this. You can send out one to three postcards per letter printing order. When you send these out, you can easily place a logo on each one of them to help in your marketing efforts. Also, consider using larger fonts and larger pictures on your mailings. The key to marketing with postcards is that you shouldn’t overpower them with text and graphics, but rather keep them simple and clear.
There are many other things that you can do to increase your sales with your letter printing needs. You can increase your class mail volume by creating more of an impact with your postcards. You can find creative ways to incorporate your logo and other marketing graphics into your materials. And, as mentioned above, don’t underestimate the power of the Internet when it comes to marketing your business. It’s true that you can increase your sales with physical mail and postcard marketing. However, you can take that success to the next level by making the Internet work for you.
